The Company

We help people not only see better but look and feel better than ever before. We love what we do!

In Optometry, we have a gift that we can give to others, the gift of sight. While most optometrists see (pun intended) people as patients, we also see them as human beings. Yes, people want to see better, but don’t they also want to look good and feel great?

Our Journey portrayed in a short Poem by Liscinda van Eck (Werner’s Sister)

One very long, very cold night and one very tall bottle of red wine, that is where it all began. A combination of passion and a smoke-filled room filled with dreams. That dream turned into 5 practices, 2 dogs and a wife. With music in our veins and family is our bones.

Jokes, tears, and a little bit of heavy sweat; A few times I might add. It started at Southern Cape., then Southern Gauteng. Southern Gauteng again. Southern Gauteng once again!

And now added. Remastered. Cultured. Brand New. Bril. Western Cape. Afrikaans. Want ons is.

Why Bril

100% Satisfaction Guarantee

If you are not 100% satisfied, neither are we. Inform us of any problems and we will fix it free of charge.

On time appointment

We Guarantee that you will be seen within 15 Minutes of your appointment time or your next exam is FREE.

Price Match Guarantee

Yup, we are so confident our prices are fair, we are willing to match any formal quote, or no, we WILL BETTER IT. Comparing apples with apples, ours are sure to be the sweetest.

Frame Guarantee

All your eyewear and sunglasses come standard with a 1 year manufacturers guarantee.

Our promise

The eyewear industry is changing.

People want choices, convenience, authenticity, and a brand they can trust. Bril is all about Hope & Happiness. We smile and appreciating good eyesight. We love what we do. Not all people will like Bril, but hey, we may not like all people. That is okay. We have decided that we want to align our business with likeminded people that, like us, don’t take life too seriously.

How do we get these BRIL’liant prices? 

You will be forgiven for being a little sceptical about our great prices (our prices are based on happy numbers) and may be wondering how we can charge so little for handcrafted frames when the industry norm for similar quality and designs are two to three times more. The answer is pretty simple:

We cut out the middleman… 

We have found the right manufacturers that can make high-quality frames but still have a sense of style that is current and trendy. Our frames are amazing, even if we have to say so ourselves. We often travel overseas to source the best frames. We encourage people to compare our frames and lenses to any other online store. When we started our company we made a promise that we will never sell anything that we will not wear ourselves.

We are so confident about the quality of our products that we offer a 30 Day Fit Guarantee, 365 Day Frame Guarantee and 730 Day Lens Guarantee. We want to ensure you are comfortable buying from us. If you are, for whatever reason, not happy with your product in the first 30 days, you can return it for a refund or replacement.

Welcome to Hello Bril, or hello, welcome to Bril. Either way, we look forward to helping you find the perfect frame and enjoy eyewear at a reduced cost. If you have any prescription questions, contact us, we will be happy to assist.


Bril has an exceptional approach to business and marketing. Love the brand, Loved the service, I felt like royalty from the beginning to the end. Such a fresh flavor in our business world. Well done Bril for your brilliant product.

Hennie Albertse

What a pleasant experience. Great service, quality, and wonderful people!

Ryk Neethling

What a lovely change of pace Bril is!! Everyone is warm, inviting, and friendly. They helped me so much with my choice of frame and I could not be happier! Received my new glasses in record time and they look amazing! Will definitely recommend them to everybody!

Paula Wiid

The best optometrist I have ever been to! I would rate them 10 stars if I could. Friendly, efficient, and the best quality. They actually listen to what you want and how you want it. They explain everything to you and help you more than any other practitioner I have met. You are missing out if you have not visited them yet.

Kimone Elaine

By die Bril tak op Stellenbosch word jy welkom geheet met ‘n heerlike koffie! Die span was baie professioneel in alle opsigte, en boonop ontvang jy ‘n opvolg e-pos na die besoek. Daar is ‘n verskeidenheid van pragtige rame vir gewone asook donkerbrille. Ek beveel hulle met graagte aan!

Anene Geustyn

The BRIL service is always excellent and the true people centric care is what stood out for my 12 year old daughter. She felt so special, the time spent on assisting her to find the perfect frame was something she will cherish forever. Thanks BRIL team you are BRILLIANT 5

Simone DeWet

Wie't gese 'n besoek aan die oogkundige moet vervelig wees? Bril se diens is puik! Die verpakking van jou bril is so koel dit voel skoon asof jy 'n present gekry het.

Esma Marnewick

Wow - this company really do go the extra mile!! I got my first set of multi focal lenses, but could not get used to them at all. They really went out of their way to accommodate me to change the lenses - even offered to see me on a Sunday, as I battled to get to them during office hours. I have had a a blurry start... but a crystal clear finish. Thank you Thelmarie - Excellent service from day one!

Karen Reinhardt

Baie dankie aan die hele Bril span vir uitstekende vinnige diens en produkte. Ons is so gelukkig met ons brille! Bril het die mooiste en modernste rame, om van die tegnologie nie eers te praat nie. Ons was lanklaas so gelukkig met ons nuwe "oê"!

Annelize Schoeman Kriel

Wat 'n fantastiese span, Bril het my ervaring 'n goeie een gemaak. Die aandag wat hulle aan jou gee is merkwaardig en my nuwe lense is puik. Nou verblind die ander motors my nie meer nie en my nuwe raam is stylvol. Dankie vir die lieflike diens

Louise Lee Koegelenberg Buttner